News Post

MutualMarkets Announces New Board of Advisors

Leading Marketing Executives Join with AI Powered Marketing Technology Platform

MutualMarkets, an AI platform enabling the brand economy, today announced that Sandy Grushow, Dhiraj Kumar, Kim McCullough, and Emmanuel Roche have joined its Board of Advisors.

Sandy Grushow is the former Chairman of the Fox TV Entertainment Group, President of Twentieth Century Fox Television and the President of the Fox Entertainment Division. Currently, he is the CEO of Phase 2 Media, a leading west coast advisory firm focused on digital, social media and technology companies. Prior to Phase 2, Sandy was the Chief Content Officer for Medialink. Before being named President of the Fox Entertainment Division, Sandy built the first proper marketing department from the ground up at the FOX Network and is widely credited with being instrumental in establishing the new network’s brand identity. Sandy stated that, ‘’the industry needs a digital location where talent, IP content and brands can discover and engage each other. I am excited to work with Alan and Eric as they launch the MutualMarkets platform which will certainly transform marketing.”

Dhiraj Kumar, a digital marketing expert, is the former Head of Product and Consumer Marketing for Facebook Ads, Americas and Senior Director, Customer Marketing for PayPal where he led Acquisition and Engagement, Product Marketing as well as Co-Marketing and Partnerships. Currently, Dhiraj heads Growth Marketing at BlueVine, a leading FinTech that is building a modern banking platform for small businesses. At PayPal, Dhiraj is credited with helping to re-ignite the growth that established PayPal as the leading online payment system. An electrical engineer by training, Dhiraj received his MBA from Columbia Business School in 2007. Dhiraj started his career at IAG Research, the leading provider of ad optimization software and data at that time. Dhiraj noted, “MutualMarkets represents a major strategic leap, especially for brands seeking the benefits of co-marketing.”

Kim McCullough has run marketing operations for Mazda, Nissan, Toyota and most recently was Vice President, Marketing for Jaguar Land Rover. In this role she led the marketing and public relations efforts for both the Land Rover and Jaguar brands. Kim was recognized as one of 100 Leading Women in the North American Auto Industry by Automotive News. Throughout her 30-year career she has received multiple awards for effectiveness of marketing campaigns as well as other industry recognitions. McCullough is a graduate of Florida International University with a BA in Marketing and is currently on the Board of Directors of the TechForce Foundation. “This is the second time that I have worked with Alan and Eric Gould. The first time resulted in a pioneering Audience Engagement Guarantee agreement between NBC and Toyota based on TV engagement scores from IAG Research, which was a company also founded by the Gould brothers,” noted Kim.

Emmanuel Roche, based in Paris, France has been a Sales & Marketing/M&A leader in Europe for more than two decades. Currently, he serves as Senior Director – Group International Sales for SIXT, a leading mobility provider, growing fast in the US and Europe, a highly innovative leader in the digitalization of vehicle mobility, car sharing and ground transportation. Previously, he was Managing Director, France & International Sales Director for ARI Fleet, part of the Holman Group; and Director, International Sales: Europe, Australia, Mexico for GMAC Financial Services-Masterlease.

Importantly, Emmanuel was a member of the Supervisory Board of Masterlease/PCM Poland leading the firm to a successful IPO on the Warsaw stock exchange. He then was Chairman of the Supervisory Board, growing the firm to be #1 leasing company in Poland and contributing to its successful sale to PKO leasing in 2019. Prior, he was Sales Director, France for GE Capital Fleet Services – GE Money Bank; and Business Development Director France & Belgium for PHH-ARVAL. Emmanuel stated, I am delighted to join a Board of such high profile Advisors and contribute to the promising launch of MutualMarkets with Alan & Eric!” said Emmanuel. “We are honored to have such accomplished executives join us as we rapidly build a marketplace for Brands, IP Content and Talent. We will be announcing more advisors to our Board in the coming weeks,” said, Eric Gould, Co-Founder and Co-CEO of MutualMarkets.

MutualMarkets was founded by Alan and Eric Gould, founders of IAG Research and Peak Opportunity Partners. MutualMarkets recently closed a $3MM seed financing led by Greycroft and Bessemer.

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