Viewers who binge watch TV shows create an intense emotional relationship to characters and story plots. Fans have always had a fond attachment to their favorite shows. Binge-watching speeds up that process of bonding and intensifies it.

Think about the intense connection that many fans have with their favorite teams and players. That is what makes those sponsorships so valuable. The same emotional connections now exist with hundreds of TV shows.

The co-marketing advantage comes from allying your brand with TV content and their viewers during or after their viewing experience.  By finding TV show partners quickly and launching co-market advertising, MutualMarkets helps you to benefit from those intense content relationships close to the time that they are occurring with viewers.  The increased awareness of your ads using co-marketing is powerful and cannot be overstated.

Until recently, cookies enabled marketers to track and target consumers with persistent messages. The carpet-bombing nature of these ads was effective but breached the privacy of consumers.

As rules and practices strengthen privacy protections, targeting and persuading consumers with advertising will require more nimble and innovative creative.

Adjusting to a world where the creative content of your ads matters far more than it did before the implementation of privacy protections means that brands must unshackle themselves in the digital world and be open to finding partners who can help them get the attention of their customers. If you want your ads to break through, then you will need to move much faster and be far more willing to leverage other brands to help you.

The differences between generations on comfort with technology, media consumption, communication, and values are growing, not shrinking.

Co-marketing can help bridge these divides. It is a great way for older established brands to link up with younger brands and get introduced to a new generation.

Who are you? Are you a brand worth paying any attention to? Are you what you claim to be?


Traditional claims based advertising often gets lost and requires an ungodly number of impressions to break through.

Credibility and trust are increasingly essential with growing groups of consumers who may have had limited contact with your brand/product and who seek out brands whose values represent their values.

With MutualMarkets you can create the brand alliances more quickly than ever, and define your brand in a way that gets your brand noticed and appreciated.