Co-marketing entertainment partnerships—where advertisements feature both a brand and TV show or movie content—are emerging as a powerful strategy in the digital advertising landscape. This approach embeds familiar entertainment IP into brand ad creatives and is reshaping how brands capture attention and resonate with audiences. Early evidence suggests that such partnerships can significantly boost engagement, recall, and brand perception [1], [2]. They enable brands to tap into pre-existing fan bases and the emotional capital of popular shows, creating a “brand halo” effect in which positive associations with the entertainment content transfer to the brand [3]. Thesis: Co-marketing provides a significant improvement to marketing performance by enhancing ad cut-through, fostering a strong brand halo, and delivering multi-objective lift in both B2C and emerging B2B contexts. Conclusion: When executed thoughtfully, co-marketing entertainment partnerships outperform traditional advertising methods in cutting through media clutter and achieving sustained brand lift.

...

..

At MutualMarkets, we’re excited to announce that Lloyd Braun, former ABC Chairman, has joined our Board of Directors.

.

If you're in advertising and haven't jumped on the AI bandwagon yet, you might want to fasten your seatbelt. The industry is changing at breakneck speed, and AI is the rocket fuel.

At MutualMarkets, we believe that digital marketing is evolving—and entertainment partnerships are key to breaking through the clutter.

In our latest AdWeek webinar, we explored how entertainment partnerships can transform digital ads. From AI-powered campaign creation to real-world success stories with CBS and NWN Carousel, we covered innovative ways to boost engagement and drive conversions. Check out the top 10 takeaways.

Finding the right marketing partner is an incredibly complex and resource-intensive process, often reserved for brands with significant budgets and extensive internal expertise. The stakes are high, and the risks of choosing the wrong partner can lead to wasted resources, brand damage, and missed opportunities. But it doesn't have to be. That's why we created MutualMarkets.

The e-commerce landscape is being transformed by creator-led brands—businesses launched by influencers and content creators who’ve built deep connections with their audiences. Unlike traditional DTC brands that rely on heavy advertising, these creator-led ventures thrive on authenticity, trust, and community engagement.

Starting Monday, Zoom users will have access to a net-new suite of AI tools. Zoom, widely recognized for its video conferencing platform, is setting its sights on new horizons by expanding beyond video calls into the competitive world of productivity software, challenging tech giants like Google and Microsoft with its latest offering, AI Companion.

Whether you're developing a brief from scratch, using an online template, or leveraging MutualMarkets Brief Builder, here's everything you need to know about briefs.

For marketing professionals, conferences are more than just large gatherings—they're vital opportunities to learn, network, and grow. From understanding the benefits to knowing how to make the most of these events, here's everything you need to know.

Equip your marketing arsenal with the top tools of 2024 to streamline your workflow and amplify your campaigns. From AI-driven analytics to comprehensive CRM systems, these tools are designed to optimize every aspect of your marketing strategy.

As the 2024 Olympics in Paris approach, brands are preparing innovative advertising strategies including immersive AR/VR experiences, personalized content, and sustainability-focused campaigns.

Managing marketing efforts across multiple platforms can be challenging, but a necessary step to achieving your KPIs. Here are twelve best practices to ensure your cross-platform marketing strategy is effective.

Marketing a product with a tight budget can be challenging, but with creativity and resourcefulness, you can promote your product without spending a dime. Here are some effective strategies to help you get started:

Whether you’re looking to improve your SEO, stay updated on the latest marketing trends, or find inspiration from creative campaigns, these are the top ten substacks for marketers.

Whether you're interested in SEO, social media, or digital marketing, there's a podcast here for every marketer.

Whether you're a seasoned marketer or just starting out, keeping tabs on the top influencers in the industry is crucial. Welcome to #marketingtok.

Everything you need to know about the Attention Economy.

NWN Carousel, a leading IT service provider, partners with CBS' Fire Country to increase their CTR by 21%.

Here’s how you can leverage MutualMarketsAI to boost your ROI and create impactful partnerships campaigns.

MutuaMarketsAI has built a proprietary AI partner discovery platform, allowing brands to find the perfect TV show or movie to partner with.