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January 9, 2023
New York
CBS/Paramount Sign with MutualMarkets to List Shows and Movies
CBS has agreed to make its shows available for "co-marketing" agreements on MutualMarkets, an exchange that allows Brands and Content Owners to quickly join together and create ads.

Variety published an article on January 4, 2023 by Brian Steinberg, Senior TV Editor, titled CBS Signs Up to Create Ad Deals That Promote TV Shows As Part Of The Pitch.

The article highlights the effectiveness of co-market advertising, putting a powerful new tool in the daily tool kit of brands to reach consumers by leveraging the Content IP (TV SHOWS) they already love. At the same time, the content owners receive a promotional boost for their shows at a time when budgets are under stress. Co-Market advertising is the ultimate win-win.

Read the published article in Variety at:

https://variety.com/2023/tv/news/cbs-mutualmarkets-advertisers-pitch-tv-series-1235478446/

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January 9, 2023
New York
CBS/Paramount Sign with MutualMarkets to List Shows and Movies
CBS has agreed to make its shows available for "co-marketing" agreements on MutualMarkets, an exchange that allows Brands and Content Owners to quickly join together and create ads.

Variety published an article on January 4, 2023 by Brian Steinberg, Senior TV Editor, titled CBS Signs Up to Create Ad Deals That Promote TV Shows As Part Of The Pitch.

The article highlights the effectiveness of co-market advertising, putting a powerful new tool in the daily tool kit of brands to reach consumers by leveraging the Content IP (TV SHOWS) they already love. At the same time, the content owners receive a promotional boost for their shows at a time when budgets are under stress. Co-Market advertising is the ultimate win-win.

Read the published article in Variety at:

https://variety.com/2023/tv/news/cbs-mutualmarkets-advertisers-pitch-tv-series-1235478446/

September 28, 2021
New York
MutualMarkets Adds Julia Rudisill as Director of Experience Design
Top Software Design Expert Joins MutualMarkets

New York, New York, September 28, 2021 -- MutualMarkets, the world’s first co-marketing exchange, announced today the hiring of Julia Rudisill as its Director of Experience Design. Julia brings 27 years of experience focusing on innovation, software and user-centered design of products and services.

Before joining MutualMarkets, Julia worked for Elm Street Technology, rearchitecting and redesigning their SaaS platform used by real estate professionals. Earlier in her career she designed software for marketing, lead generation, campaign monitoring, direct mail automation, food waste tracking in commercial kitchens and worked extensively in banking. Julia also worked for Alan and Eric at IAG Research for many years and stated that, “I am excited to join forces with them again.”

“We are thrilled to welcome Julia to our team at MutualMarkets as we place a high premium on the ease of use of our marketplace software. Julia is one of the best in the business at creating software that delights its users,” said Eric Gould, Co-CEO and founder of MutualMarkets.

MutualMarkets was founded by Alan and Eric Gould, founders of IAG Research and Peak Opportunity Partners. MutualMarkets recently closed a $3MM seed financing led by Greycroft and Bessemer.

June 21, 2021
New York
MutualMarkets Hires Chris Singer as its Lead Machine Learning Engineer
Top Artificial Intelligence Expert joins MutualMarkets

MutualMarkets, an AI platform enabling the brand economy, announced today the hiring of Chris Singer as its Lead Machine Learning Engineering.

Chris comes to MutualMarkets with a blend of academic research and big data expertise. After completing his PhD in Computational Biology and Bioinformatics from UNC Charlotte, Chris spent several years at Lowe's Home Improvement developing large scale machine learning algorithms helping push Lowe's to record breaking years. His experience in heterogeneous data modeling makes him an especially valuable addition to the MutualMarkets team. “Chris’s analytics and big data expertise are an exciting addition to the team and furthers our ability to deliver our state of the art AI driven platform,” said Eric Gould, founder and Co-CEO of MutualMarkets.

MutualMarkets was founded by Alan and Eric Gould, founders of IAG Research and Peak Opportunity Partners. MutualMarkets seed financing was led by Greycroft and Bessemer.

May 25, 2021
New York
Company Hires Kiele Schneckloth as User Interface Designer and Nate Amack as VP of Engineering
Top Design Expert and Veteran Engineer join MutualMarkets

MutualMarkets, an AI platform enabling the brand economy, announced today the hiring of Kiele Schneckloth, as User Interface Designer and Nate Amack as Vice President of Engineering.

Kiele Schneckloth “We are extremely excited that Kiele is joining the MutualMarkets team. Her previous design and marketing roles, where she was integral across the entire user experience stack - from defining discovery channels to user journey mapping to high-fidelity designs will help us craft both an intuitive and powerful user experience within MutualMarkets platform,” said Eric Gould, founder and Co-CEO of MutualMarkets. Nate Amack “Nate has worked at a variety of early to mid-stage software companies with a focus on writing scalable, modular code. With experience in the front end, designing and maintaining API’s, and engineering management Nate brings a focus on execution that will be vital to MutualMarkets,” said Eric Gould.

MutualMarkets was founded by Alan and Eric Gould, founders of IAG Research and Peak Opportunity Partners. MutualMarkets recently closed a $3MM seed financing led by Greycroft and Bessemer.

April 19, 2021
New York
MutualMarkets Announces Lloyd Braun To Join Board of Advisors
Top WME Executive Joins AI Powered Marketing Technology Platform

MutualMarkets, an AI platform enabling the brand economy, today announced that Lloyd Braun has joined its Board of Advisors.

Lloyd Braun is the President, Endeavor Client Group and Chairman of WME, where he oversees the flagship entertainment agency as well as fashion management companies IMG Models, The Wall Group, Arts & Commerce and IMG’s global licensing businesses. Prior, Lloyd was the founder and CEO of Whalerock Industries, the Head of Yahoo Media Group, the Chairman of ABC Entertainment Television Group and Presidentof Brillstein-Grey Entertainment. “Lloyd is extremely innovative and one of the most well-respected executives in the entertainment and tech industries,” said Alan Gould, founder and co-CEO of MutualMarkets. “He is an expert in building unique and valuable businesses, and his advice and counsel have already been critical to our development. We are thrilled he is joining our team.”

MutualMarkets was founded by Alan and Eric Gould, founders of IAG Research and Peak Opportunity Partners. MutualMarkets recently closed a $3MM seed financing led by Greycroft and Bessemer.

April 19, 2021
New York
MutualMarkets Announces New Board of Advisors
Leading Marketing Executives Join with AI Powered Marketing Technology Platform

MutualMarkets, an AI platform enabling the brand economy, today announced that Sandy Grushow, Dhiraj Kumar, Kim McCullough, and Emmanuel Roche have joined its Board of Advisors.

Sandy Grushow is the former Chairman of the Fox TV Entertainment Group, President of Twentieth Century Fox Television and the President of the Fox Entertainment Division. Currently, he is the CEO of Phase 2 Media, a leading west coast advisory firm focused on digital, social media and technology companies. Prior to Phase 2, Sandy was the Chief Content Officer for Medialink. Before being named President of the Fox Entertainment Division, Sandy built the first proper marketing department from the ground up at the FOX Network and is widely credited with being instrumental in establishing the new network’s brand identity. Sandy stated that, ‘’the industry needs a digital location where talent, IP content and brands can discover and engage each other. I am excited to work with Alan and Eric as they launch the MutualMarkets platform which will certainly transform marketing.”

Dhiraj Kumar, a digital marketing expert, is the former Head of Product and Consumer Marketing for Facebook Ads, Americas and Senior Director, Customer Marketing for PayPal where he led Acquisition and Engagement, Product Marketing as well as Co-Marketing and Partnerships. Currently, Dhiraj heads Growth Marketing at BlueVine, a leading FinTech that is building a modern banking platform for small businesses. At PayPal, Dhiraj is credited with helping to re-ignite the growth that established PayPal as the leading online payment system. An electrical engineer by training, Dhiraj received his MBA from Columbia Business School in 2007. Dhiraj started his career at IAG Research, the leading provider of ad optimization software and data at that time. Dhiraj noted, “MutualMarkets represents a major strategic leap, especially for brands seeking the benefits of co-marketing.”

Kim McCullough has run marketing operations for Mazda, Nissan, Toyota and most recently was Vice President, Marketing for Jaguar Land Rover. In this role she led the marketing and public relations efforts for both the Land Rover and Jaguar brands. Kim was recognized as one of 100 Leading Women in the North American Auto Industry by Automotive News. Throughout her 30-year career she has received multiple awards for effectiveness of marketing campaigns as well as other industry recognitions. McCullough is a graduate of Florida International University with a BA in Marketing and is currently on the Board of Directors of the TechForce Foundation. “This is the second time that I have worked with Alan and Eric Gould. The first time resulted in a pioneering Audience Engagement Guarantee agreement between NBC and Toyota based on TV engagement scores from IAG Research, which was a company also founded by the Gould brothers,” noted Kim.

Emmanuel Roche, based in Paris, France has been a Sales & Marketing/M&A leader in Europe for more than two decades. Currently, he serves as Senior Director – Group International Sales for SIXT, a leading mobility provider, growing fast in the US and Europe, a highly innovative leader in the digitalization of vehicle mobility, car sharing and ground transportation. Previously, he was Managing Director, France & International Sales Director for ARI Fleet, part of the Holman Group; and Director, International Sales: Europe, Australia, Mexico for GMAC Financial Services-Masterlease.

Importantly, Emmanuel was a member of the Supervisory Board of Masterlease/PCM Poland leading the firm to a successful IPO on the Warsaw stock exchange. He then was Chairman of the Supervisory Board, growing the firm to be #1 leasing company in Poland and contributing to its successful sale to PKO leasing in 2019. Prior, he was Sales Director, France for GE Capital Fleet Services – GE Money Bank; and Business Development Director France & Belgium for PHH-ARVAL. Emmanuel stated, I am delighted to join a Board of such high profile Advisors and contribute to the promising launch of MutualMarkets with Alan & Eric!” said Emmanuel. “We are honored to have such accomplished executives join us as we rapidly build a marketplace for Brands, IP Content and Talent. We will be announcing more advisors to our Board in the coming weeks,” said, Eric Gould, Co-Founder and Co-CEO of MutualMarkets.

MutualMarkets was founded by Alan and Eric Gould, founders of IAG Research and Peak Opportunity Partners. MutualMarkets recently closed a $3MM seed financing led by Greycroft and Bessemer.

February 10, 2021
New York
MutualMarkets Announces $3.0M Seed Funding
AI Powered Marketing Technology Platform backed by Greycroft and Bessemer Venture Partners

MutualMarkets, an AI platform enabling the brand economy, today announced its seed capital raise of $3 million. The capital will support the development and launch of its proprietary AI powered marketing technology.

The round was led by Greycroft and Bessemer Venture Partners. Other investors include Peak Opportunity Partners, Michael Kempner (founder/CEO of MWWPR), Gerald S. Hobbes (Managing Director/Operating Partner, BV Investment Partners), Itzhak Fisher (founder, PEREG Ventures), and Russell Farscht (former Managing Director, Carlyle).“We are excited and honored to have the support of Greycroft, Bessemer and our experienced investor group. The demise of third-party cookies will fundamentally transform marketing, shifting priorities and opening up new paths to consumers. MutualMarkets expects to be a leader in the new brand economy, and we are hiring”

MutualMarkets was founded by Alan and Eric Gould, founders of IAG Research and Peak Opportunity Partners.“We are excited and honored to have the support of Greycroft, Bessemer and our experienced investor group. The demise of third-party cookies will fundamentally transform marketing, shifting priorities and opening up new paths to consumers. MutualMarkets expects to be a leader in the new brand economy, and we are hiring,” said Alan Gould, founder and Co-CEO of MutualMarkets.