Ever Heard of Guerrilla Co-Marketing?
Check out Kraft attaching itself to the Big-Mac, urging its Mac & Cheese fans to inundate McDonalds with requests that Mac & Cheese be added to the Big-Mac. McDonalds benefits from this unauthorized stunt as it draws attention to its flagship burger with humor. Kraft Mac & Cheese creates an activity for its many diehard users. Well done Kraft Heinz and especially its agency Johannes Leonardo.View All Posts