News - MutualMarkets

News

AdWeek x MutualMarkets Webinar: How to Break Through with Entertainment Partnerships

At MutualMarkets, we believe that digital marketing is evolving—and entertainment partnerships are key to breaking through the clutter.

Top 10 Takeaways from Our AdWeek Webinar

In our latest AdWeek webinar, we explored how entertainment partnerships can transform digital ads. From AI-powered campaign creation to real-world success stories with CBS and NWN Carousel, we covered innovative ways to boost engagement and drive conversions. Check out the top 10 takeaways.

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Why is Finding the Right Marketing Partner So Hard?

Finding the right marketing partner is an incredibly complex and resource-intensive process, often reserved for brands with significant budgets and extensive internal expertise. The stakes are high, and the risks of choosing the wrong partner can lead to wasted resources, brand damage, and missed opportunities. But it doesn't have to be. That's why we created MutualMarkets.

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The Rise of Creator-Led Brands: Why They're Outpacing DTC Companies

The e-commerce landscape is being transformed by creator-led brands—businesses launched by influencers and content creators who’ve built deep connections with their audiences. Unlike traditional DTC brands that rely on heavy advertising, these creator-led ventures thrive on authenticity, trust, and community engagement.

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Zoom Enters the AI Arena

Starting Monday, Zoom users will have access to a net-new suite of AI tools. Zoom, widely recognized for its video conferencing platform, is setting its sights on new horizons by expanding beyond video calls into the competitive world of productivity software, challenging tech giants like Google and Microsoft with its latest offering, AI Companion.

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Conferences: Are They Really That Important?

For marketing professionals, conferences are more than just large gatherings—they're vital opportunities to learn, network, and grow. From understanding the benefits to knowing how to make the most of these events, here's everything you need to know.

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Introducing Generative AI on MutualMarkets

MutualMarkets, which pioneered the world's first AI enabled co-marketing ad unit (CMAU), allowing brands to partner with and license TV show assets, announces today that brands can now leverage the MutualMarkets generative AI directly on its website, without having to sign up.

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Ready to leverage AI and watch your ad engagement soar?

Request an invitation to join MutualMarkets and make your first co‑marketing deal.