The e-commerce landscape is being transformed by creator-led brands—businesses launched by influencers and content creators who’ve built deep connections with their audiences. Unlike traditional DTC brands that rely on heavy advertising, these creator-led ventures thrive on authenticity, trust, and community engagement.

Starting Monday, Zoom users will have access to a net-new suite of AI tools. Zoom, widely recognized for its video conferencing platform, is setting its sights on new horizons by expanding beyond video calls into the competitive world of productivity software, challenging tech giants like Google and Microsoft with its latest offering, AI Companion.

Whether you're developing a brief from scratch, using an online template, or leveraging MutualMarkets Brief Builder, here's everything you need to know about briefs.

For marketing professionals, conferences are more than just large gatherings—they're vital opportunities to learn, network, and grow. From understanding the benefits to knowing how to make the most of these events, here's everything you need to know.

Equip your marketing arsenal with the top tools of 2024 to streamline your workflow and amplify your campaigns. From AI-driven analytics to comprehensive CRM systems, these tools are designed to optimize every aspect of your marketing strategy.

As the 2024 Olympics in Paris approach, brands are preparing innovative advertising strategies including immersive AR/VR experiences, personalized content, and sustainability-focused campaigns.

Managing marketing efforts across multiple platforms can be challenging, but a necessary step to achieving your KPIs. Here are twelve best practices to ensure your cross-platform marketing strategy is effective.

Marketing a product with a tight budget can be challenging, but with creativity and resourcefulness, you can promote your product without spending a dime. Here are some effective strategies to help you get started:

Whether you’re looking to improve your SEO, stay updated on the latest marketing trends, or find inspiration from creative campaigns, these are the top ten substacks for marketers.

Whether you're interested in SEO, social media, or digital marketing, there's a podcast here for every marketer.

Whether you're a seasoned marketer or just starting out, keeping tabs on the top influencers in the industry is crucial. Welcome to #marketingtok.

Everything you need to know about the Attention Economy.

NWN Carousel, a leading IT service provider, partners with CBS' Fire Country to increase their CTR by 21%.

Here’s how you can leverage MutualMarketsAI to boost your ROI and create impactful partnerships campaigns.

MutuaMarketsAI has built a proprietary AI partner discovery platform, allowing brands to find the perfect TV show or movie to partner with.

Brands are increasingly opting for partnerships with TV shows and movies over influencers. Here's why.

The marketer's complete guide to the pivotal shifts and trends shaping digital advertising in 2024.

Everything you need to know about marketing partnerships in 2024.

Your complete guide to digital marketing in 2024.

A New Era of B-to-B Advertising Collaboration with CBS and Codingscape, NWN Carousel, and Dashlane.

MutualMarkets, which pioneered the world's first AI enabled co-marketing ad unit (CMAU), allowing brands to partner with and license TV show assets, announces today that brands can now leverage the MutualMarkets generative AI directly on its website, without having to sign up.

MutualMarkets had the pleasure of attending ADWEEK #CommerceWeek. It brought together industry experts from a variety of sectors, including digital gaming, grocery, marketing, and more, to discuss how brands can create frictionless experiences to engage consumers across a fragmented retail landscape.

With speakers and panelists like Sarah Stringer from dentsu, Melissa Waters from Upwork, and Devika Bulchandani from Ogilvy, The Marketer’s (Early) Guide to AI was not to be missed.

Small businesses can adopt several strategies to combat the increased costs due to Apple's new commission charges for in-app purchases, including those for advertising on platforms like Facebook and Instagram.