News

How SMBs Can Avoid Apple's Fees and Increase Ad ROI

Small businesses can adopt several strategies to combat the increased costs due to Apple's new commission charges for in-app purchases, including those for advertising on platforms like Facebook and Instagram.

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How SMBs Can Avoid Apple's Fees and Increase Ad ROI

The Best Co-Marketed Super Bowl Ads of All Time

Dive into the most iconic Super Bowl commercials that perfectly blend creativity with pop culture, transforming advertising into a continuation of the stories we love. From the heartwarming magic of Volkswagen x Star Wars to the unexpected twists of Bud Light x Game of Thrones, these ads not only capture our attention but become a part of our cultural conversations

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The Most Anticipated Super Bowl Ads of 2024

The 58th Super Bowl is set to take place in Las Vegas on February 11, with the Kansas City Chiefs and the San Francisco 49ers preparing for one of sports' most significant events. As anticipation builds, major brands are finalizing plans for the year's most impactful advertising showcase.

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How to Leverage AI in Your Marketing Strategy

Artificial Intelligence (AI) is revolutionizing the marketing industry by offering unparalleled insights, automation, and personalization capabilities. It is enabling marketers to understand their audiences better, create more effective campaigns, and enhance customer experiences.

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Why Co-Marketing?

Looking back on Marketing in 2023. What do Barbie and PopCorners have in common? Each is a co-market ad champion. Barbie’s many co-market ad partners included Burger King, Crocs and Uno, among others. Before Barbie, PopCorners & Breaking Bad launched their co-marketing ad campaign on the 2023 SuperBowl. Each broke through the deluge of clutter and delivered needle moving ROI. Most ad campaigns, by contrast, do not deliver above average returns on investment.

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Co-Marketing 101: Everything You Need to Know

Co-marketing, where two brands or businesses that share similarities unite their advertising efforts to pursue joint promotional efforts, is an essential part of a any marketing strategy. Co-marketing can drive expanded reach, increased ROI, and heightened brand equity and awareness.

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MutualMarkets Announces $3.0M Seed Funding

MutualMarkets, an AI platform enabling the brand economy, today announced its seed capital raise of $3 million. The capital will support the development and launch of its proprietary AI powered marketing technology.

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Ready to leverage artificial intelligence to find co-marketing partners?

Request an invitation to join MutualMarkets and make your first co-marketing deal.