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Resources
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A collection of academic research, whitepapers, and articles on the value of co-marketing.
Academic Research
Co-branding: brand equity and trial effects.
Are two brands better than one?
White Papers
Co-branding: who wins?
Articles
The Secrets of Successful Co-brands
Success drivers of co‐branding: a meta‐analysis
2+2=5? A framework for using co-branding to leverage a brand.
